Promotion actions of the commercial sector
Revitalize and boost commercial activity, encouraging consumption and sales with promotional activities.
Bring the trade to the customer, show the commercial diversity, the quality and the variety of its offer.
The Community of Madrid, aware of the relevance of commerce, made up of a rich and wide offer that ranges from the most traditional to the most innovative commerce, as one of the most relevant productive sectors of the economic fabric, develops a promotional strategy through the Management General of Commerce, Consumption and Services, in collaboration with the different City Councils and Associations of the sector.
Promotional actions such as campaigns, street marketing, prizes and contests, detox actions, exhibitions, promotions at points of sale, tastings, demonstrations, technical seminars, workshops, conferences and professional seminars, including their promotional elements as well as those based on in ICT (microsite, APP, web ...).
Aid for Merchant Associations
Aid to support associations, federations and confederations that carry out their activity in the Community of Madrid, to contribute to the development of promotional activities and projects to digitalize retail trade and services.
DEADLINE FOR SUBMITTING APPLICATIONS
FROM FEBRUARY 18 TO MARCH 17, 2025, BOTH INCLUSIVE
Featured Campaigns
Magical Days of the Shops in the Community of Madrid
A campaign to promote retail and local commerce by carrying out actions linked to magic shows in different municipalities of the Community of Madrid, to capture the attention of families and consumers.
A proposal that invites citizens to go out into the streets and enjoy shopping and benefit from the offers of merchants and the suggestive proposals for shows.
What is
Shops from various municipalities in the region joined this initiative with the aim of making themselves known and giving the participating public who came to their establishments the opportunity to benefit from discounts, offers and promotions.
The campaign was accompanied by a series of free street shows so that the whole family could enjoy and benefit from the advantages of this trade stimulation programme.
Calendar and participating municipalities
In 2024 it was celebrated for the tenth consecutive year, in a first phase, during the months of May, June, July, August, September and October and with the participation of 23 municipalities of the Community of Madrid:
Alcalá de Henares – May 18
Leganés – May 25
Las Rozas – June 1
San Sebastián de los Reyes – June 8
New Seville – June 14
Móstoles – June 15
Villanueva de la Cañada – June 22
Cubas de la Sagra – June 28
Aranjuez – June 29
Collado Villalba – July 6
Moralzarzal – July 12
San Lorenzo de El Escorial – July 20
Colmenar Viejo – July 27
Santa María de la Alameda – August 3
Arroyomolinos – September 7
Rivas Vaciamadrid – September 13
Daganzo from Above – September 14
Valdemoro – September 21
Colmenar del Arroyo – September 28
Arganda del Rey – October 5
Three Songs – October 11
Alcobendas – October 19
Villaviciosa de Odón – October 26
In a second phase, which had the collaboration of the Official Chamber of Commerce, Industry and Services, joined 5 more municipalities:
Miraflores de la Sierra – September 6
The Alamo – September 27
Torrejón de Ardoz – October 26
Brunete – November 9
Navalcarnero – November 16
Check the complete information on the web comerciosmagicos.com
Material promocional
Promotional items with the image of the campaign were distributed among attendees, in the municipalities and on the dates of the celebration.
Organisation
This campaign is an initiative of the Community of Madrid, through the General Directorate of Commerce, Consumption and Services of the Ministry of Economy, Finance and Employment, with the collaboration of the participating City Councils, which join their efforts to boost commercial activity. of the municipalities and give their support to the businesses participating in the initiative.
The activities, shows, the participating shops and their promotions and all the information related to this program
Merchants from participating municipalities register their establishments and offers for free.
Gallery of images from previous editions
Technical assistance in the area of organization, promotion and promotion of commercial activity
The Community supports commercial activity by promoting technical assistance for the professional development of certain sectors.
Through an Agreement, it collaborates with associations of merchants representing priority sectors in which improvement aspects have been detected as a result of the program "Global Diagnosis of the small retail business of the Community".
Specifically, the so-called "Collaboration Agreement for the provision of technical assistance in matters of management, promotion and promotion of commercial activity", has signed agreements with associations from the perishable goods retail trade, hardware stores, florists, street vendors, bookstores, newspapers, household appliances/household appliances, opticians, jewelry, textiles, clothing, and fashion sectors. As a new development, in 2024, a new association representing the services sector was incorporated, in accordance with the new responsibilities assumed by the Directorate General of Commerce, Consumption, and Services: ASTYLCAM, the Association of Dry Cleaners and Laundries of the Community of Madrid. And in 2025, two more new associations will join: the Association of Automotive Repair Shops and the Association of Fish Wholesalers of Madrid.
Small Business Global Diagnostic Program
Within the framework of the Program to Promote the Competitiveness of Small Retail Trade, initiated in 2016, the Global Diagnosis of Small Retail Trade of the Community of Madrid, which has been analyzing over the years the competitive situation of businesses located in those commercial areas and sectors characterized by a greater risk of loss of competitiveness.
Through this program, the Community of Madrid has been providing participating businesses in Madrid with the necessary information about the business management, the adequacy of your business, customer service, sales techniques or the use of new technologies, in other aspects.
